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Home » Latest News » Why should the Tena ads normalising incontinence be discouraged?

Why should the Tena ads normalising incontinence be discouraged?

Why should the Tena ads normalising incontinence be discouraged?

As a medical negligence lawyer who sees many ladies recovery from traumatic births, I found the recent TENA ad refreshingly honest.

There are serious concerns about the millions of women who have been harmed during childbirth and left to deal with life-changing complications without any support. Shocking figures from earlier this year reveal that an estimated 10% of women who give birth naturally will develop bowel incontinence due to tears, errors, and the use of forceps or vacuum extraction.

Given the high rate of incontinence in new mothers – 1 in 10 who give birth vaginally – it is baffling to see that the Royal College of Nursing is criticising a company who is providing practical support to these injured ladies. Of course these injuries shouldn’t be normalised, and of course, anyone injured during childbirth who has sustained OASI injuries (obstetric anal sphincter injuries) should be properly treated and given follow-up care and support by medical staff, but in too many cases this just isn’t happening.

If, as the RCN asserts, the reason women are not reporting incontinence issues is because of embarrassment then having adverts specifically showing that incontinence after childbirth can happen would surely make women feel better about discussing the problem.

TENA is a private company providing hygine products to help women who have been affected by incontinence, it should not be up to them to educate women about the methods of treating incontinence – that should be addressed by midwives and health visitors with more follow up and aftercare provided to new mothers.

Medical Negligence lawyer Nicola Evans encourages women affected by this to come forward and give their accounts “These statistics are shocking to some, but we see so many ladies who have sustained these injuries and been left to deal with the aftermath with limited or no support so are not surprised.”

“The injuries women sustain in childbirth are not spoken about openly, and that is why adverts such as the recent TENA ad are so important. No, we don’t want anyone to be put off from seeking medical help if they have been affected by incontinence, but similarly, organisations providing resources to support those women who are affected should be encouraged.

“The idea of discussing incontinence openly has always been shied away from – and that is why, as a medical negligence lawyer who sees so many ladies recovery from traumatic births, I found the recent TENA ad so refreshingly honest.”

Bridge McFarland LLP has a nationally recognised team of medical negligence lawyers who can advise anyone who has been affected by a birthing injury on whether or not they might have a potential claim. Get in touch with the team today by emailing info@bmcf.co.uk